Edmonds Art Festival Conceptual Rebrand
Project Brief : Update Edmond's identity to reach a younger crowd.
my parents would drag my brother and I to the annual Edmonds Art Festival. It was the yearly search for unique holiday gifts for extended family. It often felt less like a festival, and more of a flea market that happened to take place in Edmonds. The overall purpose behind the rebrand was to combat this drab atmosphere with a revitalized look and feel. I took inspiration from popular music festivals and local attractions, such as iconic Mt. Baker in the skyline and the ferry port right by the downtown.
