Diva Cup Conceptual Rebrand
Project Brief : Give Diva Cup's identity a fresh update.
Diva Cup is a modern, innovative product to reshape the menstrual cycle market, but unfortunately its branding does not reflect that innovation. I created a complete redesign of the brand's assets with this notion of innovation.
For this redesign, I strayed away from the stereotypical pink / purple palette. In order to appeal to a new generation of consumers, the brand needed to be more welcoming to all groups of people.
